As an SME, the decision to hire your first marketing professional can be a difficult one. Margins are tight, and many SMEs are operating in competitive markets. Most often, the idea of hiring a marketing professional comes hand in hand with a concern that you can’t warrant the cost.
Whilst the majority of SME owners recognise the need for marketing, in the early years it often falls on the sales team or owners to market the company. Unfortunately, whilst recognising the need for marketing, it often slips down the to-do list as day-to-day tasks and projects take over. This makes your marketing inconsistent which usually results in lacklustre marketing, ensuring your efforts don’t have the impact on growth that it should.
At some point it will become clear that your SME needs a dedicated marketing professional. Someone with the experience to guide your marketing strategy and deliver real growth. But can you really afford someone on a full-time wage?
If that’s where your train of thought is at the moment, don’t worry you’ve not hit a roadblock. If you want to get all the skills of a highly experienced marketing professional, hiring part-time could be the answer.
There’s a wealth of experienced talent out there that want a part-time or flexible position. Whether it’s because they’re supporting a second position, a volunteering role, or have childcare responsibilities they want to work around, the candidates we’ve sourced tend to have two things in common, they’re high-calibre candidates and generally have 12-15 years’ marketing experience.
How to hire your first marketing professional
Hiring your first marketing professional isn’t easy, especially if you’re not a marketing professional yourself. To ensure you have the best chance of hiring the right professional, a good place to start is to outline the desired objectives of their role. Are you looking to expand into a new market? Are you hoping to launch a new product?
By carefully defining your objectives, you’ll be able to assess whether the person you're interviewing has the skills and experience you need. Fortunately for you, experienced marketers will have a wealth of examples of successful marketing campaigns that they’ve implemented. Ask them to discuss these in detail to get a feel for their approach and whether it’s in-line with what you’re looking for. They should be able to evidence how their work made a difference by providing quantifiable examples. What were the measurable outcomes of their marketing campaigns?
It’s also important to define the core competencies you’re looking for. Some marketing professionals will be a jack of all-trades, whilst others will have a specialism. Does your SME need a digitally savvy marketer, able to manage social media, PPC advertising, and SEO? Or, are you looking for someone with branding experience that can work on your vision and develop a defined and well positioned brand? By being clear about the core skills you’re looking for, you’ll be able to pin-point the right candidate for your SME.
What are the benefits of hiring a part-time marketing professional for your SME?
At Capability Jane we talk to a lot of SME’s that struggle to attract the talent they really need. With limited budgets and a lack of employer brand, it can be hard to compete with the big employers. By hiring a part-time marketer, you’ll be able to get the skills you need without incurring the cost of a full-time wage, as well as opening your doors to an untapped market of highly experienced professionals looking for a flexible employer.
Hiring part-time experienced professionals is the smart way to hire as an SME. You get the benefit of a high calibre candidate, without the level of cost that comes with a full-time professional. With that in mind, can you afford to not hire a part-time marketing professional?
Capability Jane Recruitment specialise in sourcing part-time professionals for SMEs. If you’re looking to expand your team, contact us to find out how we could support your business.
Author: Caroline Doherty, Senior Account Manager, firstname.lastname@example.org