Part-time Head of Marketing UK/Europe | Capability Jane

Part-time Head of Marketing UK/Europe

Part time Head of Marketing, Central London, Financial Risk Management

Our client is a global financial risk management consultancy, this role is a fantastic opportunity to join a fast-growing business managing all of the marketing and communications activity across the UK and Europe...

3 days a week
2017-02-17T00:00:00+00:00
3 days a week | Central London
to £75,000 FTE basic plus bens
Ref: JN-022017-2550

Part time Head of Marketing, Central London, Financial Risk Management

Our client is a global financial risk management consultancy, this role is a fantastic opportunity to join a fast-growing business managing all of the marketing and communications activity across the UK and Europe. 

Candidates will be degree educated, ideally with additional qualifications such as CIM, MA, MBA. They will need to have full marketing mix experience within a B2B corporate environment, with a proven track record of delivering successful marketing activity. Professional services background and financial services exposure is essential.
 
Key responsibilities:

  • Define, lead, measure and report on the marketing strategy for UK/Europe and contribute to a global marketing strategy for 2018 and beyond.
  • Manage an external communications manager; setting the direction, priorities and mentoring them to drive output of a consistently high standard.
  • Be the brand guardian, ensure guidelines and best practice are followed and understood across the business. Deliver brand initiatives to drive continuous improvement.
  • Create and manage all marketing collateral including print collateral, digital assets, advertising and sponsorship and event branding to promote the benefits of using the firm.
  • Oversee PR, and external communications activity.
  • Scope, project manage, deliver and demonstrate ROI for targeted marketing campaigns e.g. thought leadership, research reports, and corporate reports (our annual review), that enable the firm to reach specific targets for sectors/geographies.
  • Develop digital channels, with a particular focus on the website and Linkedin/Twitter: constantly tracking, analysing, testing and implementing changes across the whole digital spectrum to drive brand awareness and convert leads to clients.
  • Deliver high-quality e-marketing to our clients and subscribers (manage the calendar, the build, send and reporting).
  • Operate as a business partner to sector heads, to develop and deliver sector marketing plans.
  • Scope and implement an insight/research programme to help the firm understand it's audiences e.g. their perceptions, their website/communications needs.
  • Oversee the development and delivery of the content strategy and editorial planner.
  • Manage the events calendar and oversee the delivery of seminars, conferences and other events; managing events when required/appropriate.
  • Oversee a lead strategy utilising CRM and a contact strategy for potential targets which includes researching sectors, identifying suitable target audiences, building prospect lists and delivery of the strategy
  • Manage the relationship with agencies, ensuring excellent quality, delivery and value for money
  • Manage the marketing budget

Location: Central London
Salary: up to £75K FTE basic plus benefits
Flexibility: 3 days a week